Striving for mediocre is a poor way to achieve greatness

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In my career, both in corporate American and as a Business Coach, I’ve frequently heard otherwise good capable people state a goal to become just like everyone else.  That’s not how it is said, of course.  It is always couched in phrases like, “Best practices are . . . .” or “Both my brothers were able to . . . .” or “The competition typically . . . .”  What follows next is usually a recommendation to achieve the banal, the commonplace and the typical.  People and companies who achieve these bland goals are frequently surprised when they stop, look around and realize that they haven’t achieved any level of greatness.

Yes, it is ok to have “good enough” levels for lower priority goals.  Life is a trade off.  You have enough time and resources to do anything.  You don’t have enough time and resources to do everything.  Manage your…

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